This is the real deal, this is press shots of the Moto X.
The Motorola Moto X will have a 4.5-inch display, dual-core 1.7GHz Snapdragon MSM8960T CPU and 2GB of RAM, removable Kevlar back, and almost stock Android 4.2.2.
We will see this phone officially announced the 1st of August.
As you can see in the press event invite, the Moto X will have different color options as earlier rumored. On the photo you can see the women holding a black version and a white version. The white version looks nicer to me, and that looks to be the same Eric Schmidt had in some photos I posted before.
Update: Here is the Moto X in White instead (personally I think it looks much nicer in white):
Here is a video I made about it: