Here is why starting your own podcast is harder than your own videoshow

Podcasts is my new hobby. I really like listening to podcasts, and as I YouTuber I've been interested in starting my own “audio only” podcast. But after some research I found out that its quite hard to start a podcast. So I decided to stick to do my videoshow on youtube instead. Here is why.

why starting a podcast is harder than starting a videoshow


There is no free hosting for podcasts that works as good as Youtube for videos. Free podcast hosting always have some annoying limitations that make them useless.

  • So you always have to pay for podcast hosting in one way or another. The biggest and most popular video hosting service (Youtube) is totally free.

Podcast hosting costs a lot of money

  • You usually have to pay for both hosting of files and traffic.

Not as easy to save and upload audio files to a podcast host as it is with video files

  • Video files is directly supported on iOS devices for example. Audio files is not.
    • That means that it's very easy for normal people to make and share videos from their mobile devices.
  • Video editing software supports Youtube and Vimeo natively. Audio editing software doesn't support podcast hosting services. Sometimes they support Soundcloud though but that's because its more for music.
    • Video editing apps for iOS is really good so you don't need to have or use a computer for making videos for your video show.
    • Yes audio editing apps is also good on iOS but as I said, no native support for podcast hosting makes it hard to create and share podcasts on a mobile device.

As a podcaster you have to be on iTunes to be known

  • And that's way more fiddly than it is to being on YouTube
    • You need to have a correctly formatted RSS feed for that for example…
    • iTunes is not a host so you have to host your files and RSS feed elsewhere…

It's necessary to have your own website / blog for your podcast

  • Otherwise you don't have a “home” for your podcast
  • And otherwise your podcasts won't be indexed by Google so that they won't be found in Google Search.
  • It also means that your website need to be SEO optimized and well ranked to be found.
  • As a Youtuber you don't need that because your Youtube channel is a website, indexed and well ranked by Google. Easy to follow.

It's a lot harder to get revenue to cover the costs for a podcast than it is for a Youtube channel

  • Podcast revenue is only possible to get from sponsors. Video revenue is possible to get from both sponsors and ads.
  • It's overall harder to make a living out of podcasting than it is to be a Youtuber

It's harder to get followers of a podcast than it is for a YouTube channel

  • Youtube is the largest social media site and the second largest search engine in the world. That says everything really.
  • Podcasting is still a quite small phenomena
  • It's harder for people to understand how to find and listen to podcasts than it is to go to youtube and find videos to watch
  • Videos are more shared and easier to watch on social networks

It's harder to share a podcast than it is with a YouTube video

  • For example on Google+, Flipboard or Pinterest
  • Youtube videos is directly supported on twitter, facebook and google+ for example. Twitter even has a dedicated “card” for youtube videos.
  • To share a podcast you have to manually copy the link and share it. And then without a visual presentation.

It's easier to have a video show alone than it is with a podcast

  • Most podcasts is recorded with at least two persons discussing. While most videos is recorded with just one person.
  • Podcasts is more like talkshows with guests. Video shows is more a “one man show”


Watch videos from the svartlingcast playlist(sorted from oldest to newest):

In this video show, I talk about Apple stuff, apps, how I use apps, how I do stuff on my iOS devices, how I create content, how it is to already live in the post-pc era, and much more. The show is more podcast-like than my other videos. Every episode is usually longer than my other videos. I try to do the show weekly. Please give me some feedback about the show.

This is why I'm living in the Post-PC era and you should too

I decided to go “all iPad” in the beginning of the year 2014. At first it was some problems on how to do all the stuff I did on my Macbook Air, but I found solutions for everything quite fast. And now almost one year after, I don't want to go back. I don't miss computers at all. Not even the slightest. My iPad and iPhone is my content creation devices, and my Macbook Air is now my content consuming device, connected to my HDTV and used as a media center only. It's easier, faster and more fun to create content on the iPad!

Post-PC


I'm already living in the post-pc era

  • Since January 2014
  • I don't miss computers at all
    • Not even the slightest
    • I think it's easier, faster and more fun to not use them
  • I use my iPad and iPhone to create all my content. They are my content creation devices and not only for content consuming.
    • Videos
    • Blogs / Articles
    • Music / Audio
    • Photos / Images
    • Websites
    • Scripts
    • Workflows
  • I only use my MacBook Air as a media center now, connected to my HDTV for consuming media only. Music listening, watching movies and streaming video.

To get the desktop web experience I use the Puffin web browser

  • To manage my Apple community
    • Change posts categories
    • Unblock users
    • Add categories
    • Add links
    • Change description text
  • For working with my blog design
    • Edit the blog template
    • Add and move widgets
    • Edit HTML
    • Change logo and color codes
    • Adjust size and positions
    • … And more
  • For working with my YouTube channel
    • Working with playlists
    • Change channel design
    • Block users
    • Manage comments
    • Manage fans
    • Manage channel settings
    • … And more

Blogging

  • I don't use Office apps like Word, Pages or Excel much or even Rich Text Formatting (RTF) at all.
    • So apps like Blogsy is terrible in my experience
  • I prefer Markdown and plain text format
    • For all my writings
    • There is a lot of apps available that supports Markdown
    • Markdown makes it easier to blog because it uses plain text and that format is universal and works everywhere. On any device.
    • You can easily convert the final Markdown article to any format you want. For example HTML.
  • I'm using the amazing app Editorial with Markdown
  • I'm pasting the final HTML code directly on Blogger.com on the web
    • No need for a special blogger app when using Markdown
    • So simple to do and so fast
    • Doesn't matter which blog service you use. Works with all of them.

Video editing

  • I use the excellent iMovie iOS app
    • Amazing app. I use it everyday for all my videos
    • I record video in iMovie on my iPhone
      • Airdrop the whole iMovie project to iPad
    • I video edit on iPad
      • Because the iPad version is much better than the iPhone version. The iPhone version has no audio waveform visible for example.
      • It's easy, fun and fast to edit on the iPad!
  • For audio and podcast recording I use the app Opinion for the iPhone
    • I often record audio separately for my videos
    • It's great to edit the audio clips with this app
    • Makes it possible to record one sentence at a time and then put it all together. That way of recording fits me perfectly fine.
    • I Airdrop the finished audio to the iMovie project on iPad

To for example create Youtube video thumbnails, I use Apple's Keynote app

  • It's great because you can use a Keynote template with the exact right aspect ratio for that
  • And it's a fun app to use!

I recommend trying go “all iPad”

  • If you have the privilege to do so
  • I'm sure most users could use an iPad instead of a computer
  • I'm glad I already living in the post-pc era, its the future of computing

Why?

  • For me it doesn't matter how thin, light or fast the Macbook Air is. The iPad will always be thinner, lighter and faster to use.
  • The iPad (and iPhone) will always be more portable than a computer. It makes it possible to work anywhere at anytime.
  • The apps are actually better. Some apps do things that no desktop app can. For example Editorial.
  • Creating and working with your fingers has a special feeling. It makes it more personal somehow. It makes you come closer to the content.
    • For example video editing and music making. Touch control by your fingers is way more natural than any mouse or keyboard. The artist in you comes out to play when working with your hands.
  • Touch keyboards makes you write faster. Trust me, you do. They have so many features built-in like auto correction, suggestions, swiping, shortcuts and a lot more that makes it easier, faster and more fun to type!
  • The new extension support in iOS 8 makes it possible to do really advanced stuff that is not as easy to do on a computer. For example just select a quote and an extension like Clips formats a complete blog post using markdown for you and sends it to your favorite editor totally automatically.
  • It's not as expensive to buy an iPad as it is to buy a Macbook Air

(click on image to view it in full)


Watch my video about me living in the post-pc era