Following Apple's announcement, Cook sent a memo on the new partnership to Apple employees noting that the deal brings together Apple's “legendary ease-of-use and integrated hardware and software” with IBM's “unmatched industry depth, enterprise software, and expertise in big data analytics.”
It also builds on the incredible momentum in Apple’s enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most—security and scalable deployment along with a powerful platform for apps. With this announcement, we’re now putting IBM‘s renowned big data analytics at iOS users‘ fingertips, which opens up a large market opportunity for Apple.
I actually have only seen iPhones and iPads in the corporate businesses here where I live, and even the huge company I'm working for with a total of around 7,000 employees threw out Android devices a long time ago and replaced them with iPhones and iPads. Android is simply too open. Not safe enough.
This deal that Apple make with IBM will crush Google in the enterprise business. And with the coming new features in iOS 8, IBM and Apple will be able to do excellent new business Apps and services. Look at the new cloud services for example. It's perfect for the enterprise.