The new 3D Touch technology in the iPhone 6s and iPhone 6s plus is a huge breakthrough. It's the future of touch. And it has taken a very long time for Apple to develop it. It were incredibly hard to do it. And no other competitor is even near what it can do.
Apple spent several years working on the challenging new display technology. “Ultimately, this is our focus,” says Ive, squeezing a new iPhone 6S. “This is what galvanizes our efforts right across the company.” And 3D Touch, he adds with emphasis, “is something we’ve been working on for a long time—multi, multi, multi years.” Schiller noted that, from an engineering standpoint, creating hardware that is capable of 3D Touch's functionality was “unbelievably hard,” coming at a “tremendous amount of cost and investment in manufacturing” for Apple. For that reason, the company had to ensure it got the technology right.
And no competitor will get the same software support as Apple. We will soon see a huge amount of apps that will support 3D Touch. We will see amazing new ways to use apps. It will add new excellent features to both use and create content. We will see innovative ways to control games and media productions. 3D Touch will revolutionize how we use mobile devices.