The privacy-focused search engine DuckDuckGo continues to grow rapidly, the search engine now has an average of over 100 million search queries a day and grew over 46% in 2021.
Unlike, for example, Google, DuckDuckGo does not track your searches or your behavior on other websites. Instead of building user profiles that are used to show interest-based ads, DuckDuckGo shows ads based on keywords only.
This means that if you search on DuckDuckGo for a TV, that search query will not be used to display TV ads on any other websites you visit. In addition, to build its search index, the search engine uses DuckDuckBot (their own search spider) to crawl websites and receive data from partners, such as Wikipedia and Bing. However, they do not build their index using data from Google.
While Google is still the dominant search platform, DuckDuckGo has seen impressive growth from year to year. In 2020, DuckDuckGo received a total of 23.6 billion search queries and reached a daily average of 79 million search queries at the end of December. By 2021, DuckDuckGo has received a total of 34.6 billion search queries to date, and currently has an average of 100 million search queries per day, showing a growth of 46.4% for the year.
Although DuckDuckGo's growth is significant, it still has only 2.53% of the total market share, with Yahoo at 3.3%, Bing at 6.43%. Google has a dominant share of 87.33% of search engine traffic in the United States. But as people continue to get frustrated with how their data is being used by technology giants like Google, Facebook and Amazon, we'll likely see more people switch to privacy-focused search engines like DuckDuckGo.
For those who want to regain control of their data and add more privacy to their search behavior, DuckDuckGo is the search engine for you. I highly recommend it, and it's very easy to switch to DuckDuckGo on Apple products such as iPhone, iPad and Mac.
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